The Art of the Pitch - Selling Your Skills in the Online Job Market

Pitch decks are essential to any business, whether you're trying to get an advertising agency to take on a project, convince investors to support your idea, or get friends and family to support your venture. They can also be very scary. A pitch must be customized for every audience. Mridula leads participants in narrative creation and audience analysis.

Recognize your worth.

Making a strong pitch may make all the difference in the world to your success, whether you're attempting to convince friends and family to buy your art, finding investors to support your startup, or just getting an AD to glance over your portfolio. Gaining proficiency in crafting these kinds of pitches is crucial for any professional, freelancer, or business owner. When pitching, one of the most crucial things to keep in mind is your own fair market value. This is a combination of three elements: your individual value, which considers the unique skills, assets, and training that make you stand out from the competition; your objectively researched worth, which considers the going rate for your skills; and your future value, which considers potential benefits like stock options, profit sharing, raises, and bonuses. After doing your homework, it's time to put your skills to use. By saying that "each layer of your presentation has its own flavour, yet each works seamlessly together to achieve your desired outcome," Mridula draws a comparison between writing a flawless pitch and baking a wonderful cake. This entails utilizing your audience's problems, conducting in-depth background research, and using narrative to engage them.

Recognize your audience.

Knowing your audience is the key to making the best possible pitch for your idea. This entails knowing what makes your product special and designing it to meet the demands of your target market. By getting to know your audience's problems, you may better grasp how your product can solve them. Additionally, it will enable you to target your audience at the appropriate moment and personalize your email marketing campaigns. Depending on the audience you're pitching to—investors, co-founders, customers, or large corporations—a different strategy is needed. In order to deliver a focused pitch that will connect with your audience, it is imperative that you thoroughly prepare. With more than thirty years of expertise, Peter Coughter has written pitches. He began his advertising career as a partner at Siddall, Matus & Coughter. He is currently a professor, lecturer, and speaker at VCU Brandcenter. According to his theory, persuasive pitches use storytelling, originality, and sincerity. According to him, the brain is programmed to digest information when it is presented in a narrative fashion.

Know your objectives.

Learning how to pitch can help you achieve your objectives, whether you're an entrepreneur looking to pitch investors, a creative looking to convince customers to employ you, or even just someone attempting to convince friends and family to go on a weekend vacation. But having the correct words or a compelling presence isn't enough to make a proposal successful. In actuality, it's a craft and an art that calls for skillful delivery, involvement, and planning. The strongest pitches, according to Mridula, are ones that captivate, inspire, and make a strong case for action rather than overwhelming the audience with numerous slides and extensive corporate information. Knowing your goals is critical when preparing to market your abilities because it will help you decide what details to include and omit from your presentation. Establishing targets that are quantifiable, realistic, and time-bound will assist you in succeeding and bolster your self-assurance while pitching concepts.

Recognize your choices.

Selling your talents is one of the many ways you can earn money online. One possibility is freelancing, particularly for those with in-demand high-value skills like writing, video production, and translation. Providing lessons on websites like Coursera or Udemy is an additional choice. This can be a fantastic way to network with other individuals who might be interested in your field while also getting paid to share your knowledge. It's crucial to recognize that selling a product or service is not the same as pitching a creative idea. You have to sell yourself based on your passion and mannerisms because it can be challenging to connect your value to a financial bottom line. For this reason, Hollywood is known as the "town of pitches"; screenwriters claim that it all comes down to getting their ideas in front of the appropriate people. This is the reason it's critical to practice presenting in a secure and encouraging setting.